Beauty brand eos discusses new introductions

Skin care brand eos is setting the stage for new developments in the skin care and personal care aisle.

Fresh off the launch of four new formats in its body and lip care portfolios, the brand is looking ahead to what’s next. 

To learn more about the launches and what the next phase for the brand looks like, Inside Beauty spoke to Jamie Sachs, the company’s vice president, product marketing and customer innovation. 

Inside Beauty: Can you tell us about the new formats?

Jamie Sachs: We’re so excited to introduce four brand-new formats to our body and lip care portfolios—Body Wash, Whipped Oil Butter, Body Oil, and Lip Butter. Each of these formats are designed to elevate consumer’s everyday routines, delivering luxurious hydration and a touch of indulgence with every use. 

1. Body Wash: A gentle, pH-balanced formula with a rich, creamy lather that cleanses without stripping, leaving skin feeling soft and nourished.
2. Whipped Oil Butter: The ultimate indulgence—whipped to perfection for a decadent texture that melts into skin, delivering deep 72-hour hydration and a healthy skin glow.
3. Body Oil: A lightweight, fast-absorbing oil that locks in moisture and leaves skin silky smooth, never greasy.
4. Lip Butter: A 24-hour moisture plush, buttery balm that delivers an ultra-cushiony feel and intense hydration for the softest, most nourished lips.
5. We introduced these formats as we know our community was looking for additional ways to experience their favorite eos fragrances while getting the hydration and care they crave. Each product is formulated with our Cashmere Smooth™ Complex, a rich blend of shea butter, cocoa butter, and argan butter for that silky-soft feel we’re known for.

IB: Why were these scents in particular chosen for the body wash expansion?

JS: Our Body Lotion collection has built an incredibly loyal fan base, and Fresh & Cozy, Coconut Waters, Pink Champagne and Vanilla Cashmere are our most-loved scents. So when it came time to launch Body Wash, we knew these were the perfect scents to lead the way. Each of these fragrances cater to different moods and preferences of our consumer—whether you love something fresh, warm, tropical or indulgent, we wanted to bring more of what our fans love into the shower. We also recognize that body wash is often the first step in a consumer’s fragrance layering routine, a trend that continues to grow. By introducing these beloved scents in a new format, we’re giving consumers more ways to build their signature scent from the very start.

IB: What inspired eos to bring the Vanilla Cashmere scent to new product formats?

JS: We truly listen to our community and that’s a big component of what drives our innovation—we listen, we watch what’s trending, and we create based on what we know our fans will obsess over. Vanilla Cashmere has become a signature scent for so many of our consumers—its rich, gourmand fragrance is undeniably loved and has become a viral sensation. Our community has made it a staple in their routines, and the obsession is real. So, expanding the Vanilla Cashmere format family was the natural next step for us as a brand. Whether it’s a nourishing Body Wash, a rich Whipped Oil Butter, or a silky Body Oil, we wanted to give Vanilla Cashmere lovers new ways to indulge in their favorite scent from head to toe.  

IB: Did consumer interest play a vital role in choosing the scents and new formats?

JS: Absolutely! At eos, community is at the heart of what drives us. We’re always listening, innovating, and bringing their most-wanted products to life. Body Wash has been one of the most highly requested products from our social community, and we knew it had to be the next big step for our body care lineup. Body wash is such a key part of our daily rituals so our goal was to create a formula that not only smells incredible but also deeply nourishes the skin, transforming an everyday routine into an elevated moment of indulgence and self-care. With our unique creamy gel formula—offering the fresh, foamy cleanse of a gel with the moisture-rich, comforting care of a cream—we’ve created a body wash that feels as good as it smells.