Lip

Designed as a celebration of the brand’s iconic lip-smackin’ products, the line will feature an assortment of 50 iconic lip balms.

Consisting of a hydrating and waterless solution for soft lips, the gloss contains a light-reflecting pink tint and subtle shimmer.

From the 90 new products that hit store shelves in September, HRG’s new product team found five standouts.

ChapStick is debuting its vanilla and Superfood collections, as well as relaunching its green apple lip balm.

NYX Professional Makeup’s new launches are designed to supercharge routines with super-plump skin, super-hydrated lips and super-thick brows, the company said.

Soapbox won the Drug Store News Buyers’ Choice Award for its Tea Tree Clean and Purify Shampoo, and noyah was a finalist for its Natural Lipsticks in assorted colors.

DSN spoke with Elle Markus, senior director of brand marketing and communications at Milani Cosmetics, about its Color Fetish Matte Lipstick line going viral on TikTok.

Manic Panic’s Deluxe Lip Balms are available in Virgin, Vampire’s Kiss, Serpentine, Plum Passion, Dreamsicle and Cotton Candy shades.