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NYX Professional Makeup releases ‘Beetlejuice Beetlejuice’ inspired collection

The NYX Professional Makeup “Beetlejuice Beetlejuice” collection features a range of products that celebrate the movie’s dark aesthetics.
Gisselle
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The highly anticipated “Beetlejuice Beetlejuice” movie is set to hit theaters soon, and ahead of its release, NYX Professional Makeup is unleashing a collection inspired by the afterlife. 

Through a partnership with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products, the beauty brand is releasing a cosmetics line that celebrates the movie’s dark aesthetics. 

“At NYX Professional Makeup, we push makeup boundaries with unexpected artistry,” said Denee Pearson, global brand president of NYX Professional Makeup. “Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice.”

[Read more: Neutrogena enters pre-aging space with Collagen Bank]

Featuring products with design elements inspired by “Beetlejuice Beetlejuice,” the collection includes:

  • The Beetlejuice Color for the Recently Deceased Eyeshadow Palette in matte and metallic finishes; 
  • Beetlejuice Gloss, which brings back the popular juice gloss; 
  • Sandworm Swirls Butter Glosses in four limited-edition shades; 
  • Dead Cold Reusable Undereye Patches; 
  • Beetlejuice Pinstripe Duo Liners in three dual-ended chrome shades; and 
  • Beetlejuice Shrinker Makeup Sponge and Travel Case. 

Beauty enthusiasts can find the NYX Professional Makeup “Beetlejuice Beetlejuice” collection available online and at retailers nationwide beginning Aug. 25. 

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