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News and information on eye care products, merchandising and trends in retail pharmacies.

Lime Crime delivers major color via Aura, Glory palettes

Lime Crime’s Aura palette features nine cool-tones metallic and matte shadows, while the Glory palette contains warm-toned shades.

NYX Professional Makeup drops latest collection via AR pop-up shop

NYX Professional Makeup is releasing its spring 2021 collection with an augmented reality shopping experience that can be accessed on Snapchat and Triller.

According to a survey by New York-based Deloitte Global, purpose-driven products are selling three times faster, on average, than their competitors — here are beauty brands doing good and making sales.

KVD Vegan Beauty’s holiday launches include a fully recyclable eyeshadow palette, shimmering eyeshadow sticks, vegan false eyelashes and several gift bundles.

CoverGirl’s Lash Blast Clean Volume Mascara features a formula that is clean, sustainable, vegan and cruelty-free, the company said.

Rarekind’s Ready to Crush eye shadow collection is available in five new shades — new rules, lucky punch, my match, straight and hit.

Reina Rebelde is launching into more than 350 Walmart locations with an exclusive assortment of products, and a collection highlighting Día de Los Muertos.

The Revlon x Wonder Woman 1984 collection, inspired by the film, features an array of products emblazoned with the heroine’s iconic logo.

KVD Vegan Beauty’s Shake Vegan Eyeshadow Primer is a liquid primer that goes on clear for true color and wear of any eyeshadow.

Urban Decay launched its Naked Ultraviolet Palette and welcomed Normani, G.E.M and Camila Mendes as Global Citizens.

Marc Jacobs Beauty At Lash’d Lengthening and Curling Mascara features a vegan formula with such lash conditioners as biotin peptide, provitamin b5 and plant waxes.

Sugary Cosmetics’ Sugar Scoops Ice Cream collection was inspired by the ice cream parlor experience, the company said.

One Click b.Eauty is launching two curated collections — b.Active lip and eye kits, and b.Seductive lip and eye kits.

KVD Vegan Beauty’s “Cat Eyes For All” campaign celebrates the 10th anniversary of its Tattoo Liner.

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