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News and information on eye care products, merchandising and trends in retail pharmacies.

KVD Vegan Beauty shakes up eye shadow priming

KVD Vegan Beauty’s Shake Vegan Eyeshadow Primer is a liquid primer that goes on clear for true color and wear of any eyeshadow.

Urban Decay rolls out new Naked Palette, Global Citizens

Urban Decay launched its Naked Ultraviolet Palette and welcomed Normani, G.E.M and Camila Mendes as Global Citizens.

Marc Jacobs Beauty At Lash’d Lengthening and Curling Mascara features a vegan formula with such lash conditioners as biotin peptide, provitamin b5 and plant waxes.

Sugary Cosmetics’ Sugar Scoops Ice Cream collection was inspired by the ice cream parlor experience, the company said.

One Click b.Eauty is launching two curated collections — b.Active lip and eye kits, and b.Seductive lip and eye kits.

KVD Vegan Beauty’s “Cat Eyes For All” campaign celebrates the 10th anniversary of its Tattoo Liner.

e.l.f. Cosmetics launched its first full song “Eyes. Lip. Face,” which was created to bring beauty to life through dance and musical expression, the company said.

Catrice Cosmetics partnered with YouTube star Eman on the Catrice x Eman line, which consists of face and eyeshadow palettes.

Nudestix and Hilary Duff partnered to create the Daydreamer Palette, a customized collection of six shades that work on the face, eyes and lips.

Lime Crime products now are available at 300 Ulta Beauty locations across the nation.

Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.

Caí Para Mi unveiled its new eyeshadow palette collection, which comes in the Dark Neutrals, Brights and Light Neutrals options.

Arches & Halos Professional Brow products look to help consumers with their eyebrow grooming, shaping and coloring.

Celebrity makeup artist Sir John and Luminess Cosmetics partnered on a limited-edition collection inspired by Disney’s “The Lion King.”

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