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News and information on eye care products, merchandising and trends in retail pharmacies.

E.l.f. Cosmetics’ TikTok challenge evolves into original song

e.l.f. Cosmetics launched its first full song “Eyes. Lip. Face,” which was created to bring beauty to life through dance and musical expression, the company said.

Catrice Cosmetics, Eman partner on palette collection

Catrice Cosmetics partnered with YouTube star Eman on the Catrice x Eman line, which consists of face and eyeshadow palettes.

Nudestix and Hilary Duff partnered to create the Daydreamer Palette, a customized collection of six shades that work on the face, eyes and lips.

Lime Crime products now are available at 300 Ulta Beauty locations across the nation.

Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.

Caí Para Mi unveiled its new eyeshadow palette collection, which comes in the Dark Neutrals, Brights and Light Neutrals options.

Arches & Halos Professional Brow products look to help consumers with their eyebrow grooming, shaping and coloring.

Celebrity makeup artist Sir John and Luminess Cosmetics partnered on a limited-edition collection inspired by Disney’s “The Lion King.”

Lime Crime is taking consumers on an interactive experience that will share information about the brand's products and a series of makeup tutorials.

The line joins Dollar General’s first private-label beauty line called Studio Selection, which launched last year in the hair and skin categories.

DSN looks at five ways beauty brands and retailers are looking to survive a potentially forthcoming industry downturn.

The 12-piece special-edition Puma x Maybelline collection features smudge-proof mascara, a metallic highlighter, the Super Stay Matte Ink long-wear lip color in limited-edition shades, and two new duo sticks.

The Outlast Nudes collection, which features seven shades, designed to complement a variety of skin tones and undertones.

Ofra Cosmetics and makeup artist Francesca Tolot have released the OfraxFrancesca collection, which features liquid lipsticks and various palettes.

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