Milani Cosmetics teams up with The Lipstick Lesbians for content series
Milani Cosmetics is rolling out a four-part content series spotlighting its product formulations, packaging and other innovations.
Created in partnership with content creators The Lipstick Lesbians, the series debuted its first informational video focused on the beauty brand’s Highly Rated Lash Extension Tubing Mascara.
The video spotlights how the mascara, which features liquid-extending tubing technology that lasts up to 16 hours and works by wrapping each lash around its tube for a look that does not smudge or run.
Running until Nov. 4, the series will shine a light on three additional Milani Cosmetics products as the brand looks to engage with consumers who already resonate with its products and include them as part of their daily routines.
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Milani Cosmetics’ Highly Rated Lash Extension Tubing Mascara retails for $13 and is available for purchase at retailers that carry the brand’s products, as well as online.
