Milani Cosmetics teams up with The Lipstick Lesbians for content series
The series debuted its first informational video focused on the beauty brand’s mascara.
Milani Cosmetics is rolling out a four-part content series spotlighting its product formulations, packaging and other innovations.
Created in partnership with content creators The Lipstick Lesbians, the series debuted its first informational video focused on the beauty brand’s Highly Rated Lash Extension Tubing Mascara.
The video spotlights how the mascara, which features liquid-extending tubing technology that lasts up to 16 hours and works by wrapping each lash around its tube for a look that does not smudge or run.
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@thelipsticklesbians #MilaniPartner 👁️ Special thanks to @Milani Cosmetics for partnering with us to showcase what makes their tubing mascara so special! ⭐️ Tubing mascara is unique in itself, but Milani’s tubing mascara is a real gem due to its insane quality at such an affordable price point. While traditional mascaras coat your lashes with pigments that can smudge, flake, or run, Milani’s tubing formula wraps each lash in its own individual "tube." Because the lash is cased and how the bulk is built, it’s protected from any smudging or running, staying long and voluminous all day—no raccoon eyes here! Whether you have oily lids, live in humid climates, or just need a mascara that will stay intact throughout the day, she’s designed to withstand it all. And if you struggle with mascaras that are tough to remove, Milani also has you covered in that arena. The removal process is so simple—just a little warm water and the tubes gently slide off, no need for makeup remover or rubbing. I hope you learned something new today, beauty queens—let me know if you try her! 🙌 #tubingmascara #beautytok ♬ original sound - The Lipstick Lesbians
Running until Nov. 4, the series will shine a light on three additional Milani Cosmetics products as the brand looks to engage with consumers who already resonate with its products and include them as part of their daily routines.
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Milani Cosmetics’ Highly Rated Lash Extension Tubing Mascara retails for $13 and is available for purchase at retailers that carry the brand’s products, as well as online.
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