CoverGirl’s Lash Blast Supercloud Mascara takes lashes to new heights

CoverGirl is adding some extra volume and length to lashes with its new product launch—Lash Blast Supercloud Mascara. 

The mascara’s flexible Cloudflex brush wraps and extends lashes, the short bristles work to load and lift, while the long bristles separate and lengthen lashes. 

Infused with such ingredients as vegan collagen, vitamin B5 and amino acid, the product contains an air-whipped emulsion formula that feels weightless on the lashes, the company shared. 

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“Over the past few years, we’ve seen growing consumer interest in lash enhancements that lift and lengthen. This inspired us to create new Lash Blast Supercloud Mascara, with an air-whipped emulsion formula that gives a light-as-air lash lift effect on all lash types,” said Mary Santangelo, senior vice president, CoverGirl global marketing, at Coty.

Offering 24-hour smudge-free, clump-free and flake-free wear, the Lash Blast Supercloud Mascara is Leaping Bunny Approved by Cruelty Free International. 

Beauty enthusiasts can find CoverGirl’s new Lash Blast Supercloud Mascara available for purchase at retailers that carry the brand’s products.