CoverGirl revamps Clean Invisible Foundation

CoverGirl is re-introducing consumers to its new and improved Clean Invisible Foundation. 

The foundation is fragrance-free, formulated with 100% natural pigments and available in a squeeze tube, the brand shared. 

To launch the product, CoverGirl is also rolling out a campaign video that is inspired by video and voice-over elements of a vintage 1960s ad. 

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The campaign video pays homage to the brand’s heritage with a cast of modern women who represent the CoverGirl consumer and also takes a look back at its first-ever foundation and its sixth iteration throughout the years to meet the needs of modern-day shoppers. 

Available in 23 shades, the Clean Invisible Foundation works to help even skin tone with a soft-focus effect that smooths and refines, and is formulated for all day wear that also keeps skin hydrated, the company noted. 

Retailing for $10, CoverGirl’s Clean Invisible Foundation is now available for purchase on Amazon and at Walmart.