Eucerin, Mandy Moore team up to highlight its offerings
Eucerin is joining forces with actress and singer Mandy Moore for a new initiative spotlighting how its products can help consumers create easy and effective skin care routines.
The “Expect More with Eucerin” campaign will feature a series of short videos and social media content that demonstrates how its products offer an array of benefits that include moisturization and sun protection among others.
“Our portfolio of products is well-rounded to enable skincare routines that are approachable yet effective,” said Erynn Keefe, vice president of marketing for U.S. Derma Brands at Beiersdorf. “When we heard Mandy [Moore] was a lifelong fan of the brand, the partnership felt like a natural fit. We're excited to see Mandy share her authentic love of Eucerin and give audiences a closer look at why she consistently chooses our products.”
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Moore will be featured in campaign assets, including a Q&A style video where she offers insights on what products work best for her skin and how they can be integrated into her lifestyle.
“As I’ve gotten older, I’m more focused on the essentials; quality over quantity,” said Moore. “I’ve found that particularly true when it comes to my daily skincare routine, I don’t want an overly complicated 15-step process—to me, it’s about finding the efficacious products that help me look and feel my best. I love Eucerin because their products are versatile with clinically proven formulas that feel great on my skin, so I’m covered head to toe.”
Lastly, the brand also is rolling out a skin care routine quiz finder on its website where consumers can receive recommendations how a three to four product regimen that covers the face and body care categories, as well as sun protection.
