Eucerin’s Immersive Hydration collection leverages hyaluronic acid

The new line utilizes hyaluronic acid to hydrate the skin while also working to help smooth fine lines and wrinkles, the brand said.
Eucerin Immersive Hydration collection
Eucerin Immersive Hydration collection

Eucerin is broadening its skin care offering with a new collection designed to be used on the face. 

The new Immersive Hydration line utilizes hyaluronic acid and other ingredients, including antioxidant complexes, to hydrate the skin while also working to help smooth fine lines and wrinkles. 

“Science is in our DNA at Eucerin and the Immersive Hydration Collection is backed by extensive clinical studies that have proven the multi-benefit formula,” said Frank Kirchner, director of clinical and scientific affairs for U.S. Derma Brands at Beiersdorf. “The unique formulations feature two sizes of hyaluronic acid, with macro molecules to hydrate the skin's surface layer and with micro molecules that are 40x smaller to hydrate deep into the skin's upper surface layers to deliver visibly smoother skin.”

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Products part of the collection include: 

  • Moisture Boost Serum: Formulated to provide up to 24-hour hydration, it also helps smooth the skin; 
  • Daily Lotion with Broad Spectrum SPF 30 Sunscreen: Made to help protect the skin against damaging free radicals, it also hydrates while working to reduce the appearance of fine lines and wrinkles; 
  • Night Cream: Containing Pro-Vitamin B5, it assists in conditioning the skin during the night to help support a renewed appearance; and 
  • Gel Cream: Featuring a lightweight formula, the cream contains a formula that helps restore the skin’s moisture barrier while also providing up to 72 hours of hydration. 

“We are thrilled to enter the Face care category in such a breakthrough way with Immersive Hydration,” said Marie Chollet, marketing director, Eucerin Face. “These products give consumers the opportunity to choose a first-to-market face care collection with multi-weight hyaluronic acid to go beyond hydration and enhance their daily skincare routine.”

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Eucerin’s Immersive Hydration collection is available for purchase at select drug stores, grocery stores and on Amazon with prices ranging from $19.99 to $26.99 per product. 

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