Ardell Beauty unveils Pre-Mapped Extensions lash collection
Ardell Beauty is continuing to innovate the lash category with the introduction of a brand new collection—Pre-Mapped Extensions.
The salon-inspired lash styles, mapped out by a professional lash technician, offer users a natural finish that aims to enhance both makeup and no-makeup looks.
By utilizing a mapping technique that is used by professional lash techs, the final product can blend different lengths and curls to strategically place lashes on the lash line to achieve a specific look, the brand shared.
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Lash segments are laid out on a tray in an eye shape so users can easily copy the sequence on their eyes starting on the outer corner working their way in.
Ardell Pre-Mapped Extensions are available in five lash styles:
- Wispy: A mix of lengths and curls to unleash fluttery, feathery textures. Gently flared, mid-volume silhouette adds dimension and depth for a spikey, flirty look;
- Doll: Full and voluminous, the rounded doll eye profile makes gazes appear bigger, brighter, more expressive—like a wide-eyed doll;
- Cat Eye: This style has graduating lengths that progressively elongate toward the outer corner for an upswept effect. The winged profile makes eyes appear lifted, longer and seductive;
- Kitten: A softer version of the cat eye, the subtle winged look gives eyes a sultry little lift while spikey clusters volumize the lash line; and
- Classic: Light volume and rounded silhouette provide a balanced look that’s soft, natural and easy-to-wear, perfect for the “no makeup” makeup trend.
Ardell Pre-Mapped Extensions are launching this month online, as well as at Amazon, CVS, Walgreens, Target, Ulta Beauty, Walmart and Sally Beauty.