Ardell Beauty adds Balayage twist to Wispies collection

Ardell Beauty is bringing the French brushstroke of the Balayage technique to the lash aisle. 

The brand is debuting its Balayage Wispies collection, which aims to highlight the eyes with lashes that capture the multi-dimensional beauty of sun-kissed looks, the company said. 

Available in six ranges—Bronde, Ash Brown, Chestnut, Caramel, Mocha and Dark Chocolate—each features tonal variations interspersed with black fibers to create depth and dimension. 

[Read more: Sugarlash Society’s Cat Eye Starter Kit helps build voluminous lashes]

“We’re thrilled to expand our iconic Wispies collection by introducing the Balayage line. We wanted to create the fabulous, sun-kissed result of the Balayage technique while keeping effort to a minimum so customers can easily be creative with their ever-evolving makeup looks,” said Terri Cooper, executive vice president. 

The new Balayage Wispies from Ardell Beauty is available for purchase at Ulta Beauty and retailers nationwide.