Inside Beauty Forum shatters expectations, sees increased attendance

DSN's Inside Beauty Forum returned for its second year with an expanded lineup of speakers and wellness content. Attendance more than doubled.

"We thought it would be good, but the event went above all our expectations," said John Kenlon, senior vice president/publisher. “The response from attendees has been overwhelming."

The event featured beauty executives from some of the biggest mass retailers, such as Walmart, CVS, Walgreens and Ulta Beauty, but it also brought in outside voices from Reddit, Tik Tok, Uber Advertising and Pinterest social media platforms.

In addition to up-and-coming brands hoping for wide retail distribution, the event saw attendance and speakers from The Honey Pot, Sundial Group of Companies, Beautycon, Circana, TIME  Magazine, Refinery29, ParentData, Camille Rose, Milani Cosmetics, Wakefern Food Corp. and Julie, among others.

Watch the video