Marketing Tactics

The Frizz Defense Smoothing Spray is designed to increase shine, reduce frizz, protect strands from heat, offer humidity protection and aid in extending styles.

The bunny-themed treats and pastel-colored cereals and snacks will be available for a limited time.

The alcohol detoxification and anti-hangover beverage will be distributed by Fusion in Puerto Rico and the Caribbean region.

The new flavor contains notes of strawberry jam.

Ulta Beauty, Sol de Janeiro, Neutrogena and method hosted activations during the first weekend of the Coachella Valley Music and Arts Festival in California.

The beauty tool is hitting the road as Glaser’s must-have product for her upcoming Alive & Well comedy tour.

A Rakuten study finds that 55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives.

The Curled line features a range of products formulated to help consumers achieve bouncy, healthy and defined curls, the brand said.