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News and information on hair care products, merchandising and trends in retail pharmacies.

Men's grooming: Opportunities grow even as shave sales decline

With men ready to spend on personal care products, retailers and suppliers are hoping to further expand the market with skin care offerings and innovation around facial hair maintenance.

Wellnesse rolls outs all-natural shampoo, conditioner

Wellnesse’s Cleansing Shampoo and Nourishing Conditioner contain such ingredients as nettle, shea and argan, the company said.

The Goddess Strength collection contains such ingredients as black cumin seed, ginger and castor oil, the company said.

Cake Beauty launched 14 new hair care products at Walgreens and 15 of its core SKUs at Ulta Beauty.

Creme of Nature’s Aloe & Black Castor Oil collection aims to restore hair from the damaging effects of moisture loss, heat styling and excessive manipulation, the company said.

Cremo’s Hair & Beard Color line features an applicator and canister that can be reused for future colorings.

Each of No Fade Fresh’s color depositing shampoos and conditioners contains BondHeal, which aims to counteract the effects of bleach and hair color, the company said.

Eva NYC’s Deeptox Exfoliating Salt Scrub Shampo aims to exfoliate away residue and impurities in order to leave a healthy scalp foundation, the company said.

Paraffin International was the winner chosen during ECRM’s Everyday & Holiday Cosmetics, Fragrance & Bath Program held last month in Chicago.

Creme of Nature’s Pure Honey Hydrating Color Boost collection is available in six vivid shades and two natural shades.

Roux’s Weightless Precious Oils collection looks to restore moisture and control frizz without weighing hair down.

Products span across four benefit spaces that impact a non-wash day and revitalize hair, the company said.

Earth Supplied products contain high levels of shea butter, as well as oils that have been globally sourced for their benefits, the company said.

New additions to Splat’s Midnight No Bleach Kit collection include tanzanite, azure, magenta and scarlet shades.

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