Madison Reed teams up with Paige Bueckers In partnership with the Uconn Women’s basketball star, the hair color company is introducing a limited-edition shade. It's a 10 Haircare debuts Clear CollectionThe collection includes a gel, leave-in product and a shine elixir. Lola from Rio expands to Walmart USA, Walmart Puerto Rico and Navarro The expansion brings Lola’s collections—Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha and Ela É Carioca—to major retailers. Nexxus taps Hailee Steinfeld for Hy-Volume collection campaign The collection includes a three-step system—shampoo, conditioner and a volumizing foam. V&Co broadens portfolio with additional product lines The new launches include the Moisture, Smooth & Shine and Volume collections. Hairitage by Mindy rolls out new products alongside rebrand The new launches come in fresh and modernized packaging, reflecting its commitment to inclusive hair solutions based on the needs of its users. Maesa announces its 2025 Magic Incubator cohort The class of Maesa’s 2025 Magic Incubator program includes Motivo Scar Care, The Potion Studio and Berri-Clear Skincare. Not Your Mother’s Haircare elects new CMO The brand announced that Charlene Zappa has been named its new chief marketing officer. K18’s AstroLift reimagines volumizing spray AstroLift is a volumizing spray that helps hair become fuller and healthier while also repairing it from within, the company shared. Hair care trends to lookout for in 2025 Retailers look for fresh ways to build hair care volume. 1 2 3 4 5 Next Last
