Hair

The new oil aims to reduce excessive shedding due to breakage, the company said.

The brand is expanding beyond its growth supplements with a collection of topical products.

The Styler Fixer Braid collection features four products designed to help express authenticity within the beauty industry, the company said.

The collection features an intensive repair solution that rebuilds broken bonds inside the hair while replenishing the outside barrier, the company said.

The brand's new Air Dry Styling Lotion and Air Dry Styler Gel are formulated to reduce drying time while maintaining moisture and shine.

The new shampoo works to fight dandruff and supports scalp health.

FaceTory’s new hair and scalp masks aims to strengthen and penetrate hair follicles for hydration and balance out oil production on the scalp, the company said.

The Lush & Coily collection is infused with natural shea butter to moisturize and pure coconut oil to enhance shine and reduce breakage, the company said.

The new collection features products that nourish and protect wigs, braids, weaves and locs while promoting healthy hair growth, the company said.

DSN spoke to Alexis Ansley-Benjamin, director of communications at DevaCurl, about the Mist of Wonders Leave-In Multi-Benefit Curl Spray.

The Avocado & Tamanu Anti-Frizz System is formulated to target frizz that can be triggered by such factors as damage, dryness and humidity.

The Born To Repair (& Made To Care) collection features products formulated to help fight a year of visible damage in just one use, the company said.