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News and information on hair care products, merchandising and trends in retail pharmacies.

Manic Panic debuts Wet Line

Manic Panic’s Wet Line consists of two shampoos and a color safe conditioner that works to prepare hair for coloring and prevent fading, the company said.

Mindy McKnight, Maesa Group debut Hairitage by Mindy McKnight

Mindy McKnight, known for her Cute Girls Hairstyles YouTube channel, partnered with Maesa Group to launch Hairitage by Mindy McKnight.

Products span across four benefit spaces that impact a non-wash day and revitalize hair, the company said.

SheaMoisture’s Cannabis Sativa (Hemp) Seed Oil Lush Length collection aims to prevent breakage, and improve hair and scalp health, the company said.

“Jersey Shore” star DJ Pauly D, who is partnering with göt2b on limited edition products, will also serve as a brand ambassador.

YouCam Makeup debuted a virtual hair color try-on experience at Sally Beauty that allows consumers to experiment with their hair color.

YouCam Makeup partnered with Aveda on an augmented reality hair color try-on experience that can be accessed via mobile phones and web e-commerce channels.

The Petal Fresh Hair Resq Follicle Stimulator contains peptides and proteins to naturally address thinning hair, the company said.

Cantu Beauty added brushes, satin scarves, bows, bonnets and headwrap accessories to its portfolio.

Ingredients consumers can expect to find in Urban Hydration products include coconut oil, argan oil, lemon, vanilla and vitamin B, the company said.

Overtone added the ginger, chocolate brown and golden brown shades to its semi-permanent Coloring Conditioner and Daily Conditioner lines.

the Mane Choice

Six years into its operations, The Mane Choice is making a mark in the hair care space through a combination of smart digital strategy and mainstream retailing.

Herbal Essences is expanding its use of tactile markings, and working with Amazon’s Alexa and the Be My Eyes app, to help simplify hair care for those with low to no vision.

The Remedy for Fine Hair Colorless Hair Mask looks to add hydration to fine hair without weighing it down.

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