Shay Mitchell named OGX Haircare brand ambassador

Actress and founder of the popular travel and lifestyle company Beis, Shay Mitchell is taking on a new role with OGX Haircare. 

Mitchell has been named the brand’s global ambassador. She will debut in a campaign as a character titled The Fixer who highlights how its science-backed solutions for strands aid in repairing hair damage. 

In the campaign videos, Mitchell is featured alongside Trichologist and beauty expert Abbey Young, shining a light on how the toll of excessive heart, color and styling damage hair and offering solutions via effective and affordable products that repair, strengthen and help maintain healthy tresses, the brand shared. 

"We know that eight in 10 people are impacted by hair damage—it's the reality for those who color and style their hair. It has been our mission to not only address these concerns, but deliver real, effective repair solutions that lead with science," said Andrew Stanleick, president, skin health and beauty, North America and EMEA at Kenvue. "We are thrilled to be working with Shay Mitchell as our first Global Brand Ambassador. Her influence will help us continue to transform the haircare journeys of our consumers."

The campaign is centered around OGX’s Bond Repair line, a damage repair system that helps address the need for damage protection to strengthen the hair. 

"My life is busy, and my hair goes through a lot," said Mitchell. "OGX products keep my hair healthy, shiny, and protected."