Lindsay Lohan stars in Nexxus’ nostalgic 'Style Swap' campaign
Nexxus is rolling out a new campaign starring Lindsay Lohan, which draws on inspiration from some of the actress’ most notable characters and their varying hair looks.
Created to spotlight the brand’s Styling line, the campaign showcases how the XXL Volume Medium Hold Hairspray, Slick Stuck and Repair & Nourish Ultra Lightweight Hair Oil are utilized by Lohan to achieve various hairstyles in a manner that pays homage to her most notable role in “The Parent Trap.”
“I bring all the tips and tricks I’ve learned throughout my career into my everyday life, and often find myself using my favorite looks from the past for inspiration,” shared Lohan. “It’s been so much fun revisiting the twins with Nexxus for 'The Style Swap,' since they've always held a special place in my heart. I like to think of this as a little love letter to my fans. At the end of the day, they’re the ones who have made these characters throughout the years so special and memorable for me. With this collaboration, I’m able to return the favor a little bit by showing them how hair can be used as a creative outlet to express yourself!”
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Products part of Nexxus’ Styling line are formulated with StyleProtect Technology that contains active ingredients to protect and nourish hair, the brand shared.
“It’s been incredible partnering with Lindsay to bring this concept to life,” said Jessica Grigoriou, head of beauty marketing and hair care, Unilever NA. “Whether she’s on screen or on the red carpet, she's always been the definition of a ‘style icon.’ What we love about ‘The Style Swap’ is that we were able to draw inspiration from some of Lindsay's most iconic characters, who each have their own distinct sense of style. It’s the perfect way to show how our Styling Line can help people achieve all different types of looks and transform themselves into whoever they want to be.”
