Sofia Richie Grainge named brand ambassador for Nexxus’ Styling Line
Sofia Richie Grainge’s It-Girl status in the beauty space is continuing to grow with a new brand partnership.
The model and content creator has been named the latest brand ambassador for Nexxus’ latest collection of products—Styling Line.
Designed to transform any look into salon-quality hair at home while protecting strands from damage caused by styling, the new collection features Styleprotect Technology to enhance the durability of any hairstyle while also protecting hair strength and health.
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“Creating a hairstyle that’s equal parts simple and stylish has always been important to me,” Sofia Richie Grainge explains. “As a Nexxus ambassador, I’m excited to share all the beauty hacks I’ve picked up over the years. Even though I never could have predicted how my hair tutorials would take off on TikTok, I love sharing how easy hairstyling can be with the right tools. The new Styling Line has quickly become a favorite of my longtime stylist, Kathleen Riley, for its hair health benefits. These products really do make any look feel effortless.”
The Style Line features five finishing products and six styling items that offer a 72-hour humidity shield, 48-hour frizz control and heat protection up to 450 degrees, the company said.
“We couldn’t be more excited to be joining forces with Sofia for the debut of our Styling Line. Her influence in the beauty realm extends far beyond her stunning looks. Her engaging and approachable styling tips and tutorials have resonated with fans all over the world,” said Jessica Grigoriou, head of beauty marketing and hair care at Unilever NA. “Through this partnership, Nexxus and Sofia are showing how to get that 'fresh out of the salon' feeling, putting celebrities and consumers on a level playing field when it comes to quality, healthy hair care.”
[Read more: Sofia Richie Grainge appointed SkinCeuticals brand partner]
Nexxus’ new Style Line is available for purchase at mass-market retailers nationwide for an SRP of $15.99 per product.
