Ulta Beauty sets date for experiential beauty event

Ulta Beauty is bringing an experiential beauty event in San Antonio, Texas, this spring. 

Titled Ulta Beauty World, the event will take place on April 26, and is highlighted as a one-day-only immersive experience where attendees can discover the best in makeup, skin care, hair care and wellness. 

From 9 a.m. to 4 p.m. CT, guests will be able to experience such events as brand founder meet and greets, live hair and makeup tutorials and demonstrations from the Ulta Beauty Pro Team. In addition, there also will be on-the-spot sampling, and curated swag bags containing must-have products from beauty and wellness brands. 

[Related: Most Popular Beauty Stories of the Week]

“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before—offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”

Additional experiences include the interactive Signature Studio where guests can customize beaded bracelets and keychains, tote or cowboy hat; refreshments from heywell; live music from a DJ and treats from the Ulta Beauty mobile carts. 

Passes for Ulta Beauty World are available for purchase online.