Keke Palmer joins Creme of Nature as chief brand officer
Keke Palmer is taking on the role of chief brand officer for Creme of Nature—a first for the textured hair care brand.
In this role, the Emmy award-winning actress will serve as an on-camera model and spokesperson for the brand and also work with the company consulting on product innovation, packaging evolution and product demos.
[Related: Hair Care News]
"What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they've been crafting effective, high-quality products that really cater to our unique hair textures and needs," said Palmer. "This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair."
Palmer will be featured in Creme of Nature’s social and digital media campaigns, in-store displays and national advertisements, as well as make live appearances on behalf of the brand.
"As a Black-founded brand, it was important for us to collaborate with someone who truly understands and embraces her natural hair, and embodies the values we stand for," said Chandra Coleman, head of marketing for Creme of Nature. Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings a genuine and relatable perspective—her deep connection to her roots, along with her insights and expertise, will help us better meet the needs of our customers. Throughout Keke's remarkable professional career and personal life, she's demonstrated her authentic self, in line with our brand ethos. We believe that with Keke on board, we can continue to grow and make a meaningful difference in the hair care industry."
