Multicultural

Press enter to search
Close search
Open Menu

Multicultural

News and information on multicultural products, merchandising and trends in retail pharmacies.

Dark & Lovely refreshes its look, feel

Dark & Lovely unveiled its refreshed look and feel with a new logo and brand aesthetic.

Tracee Ellis Ross debuts Pattern hair care line

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.

Clear Essence Cosmetics USA unveiled its new Exclusive Skin Care line, which was developed to help meet the skin care needs of people of color, the company said.

Procter & Gamble’s “My Black is Beautiful” platform launched a collection of hair care products exclusively at Sally Beauty stores nationwide and online.

Ors Olive Oil launched the Fix It collection, which contains products that have been specially formulated for wig and weave application.

Retailers who want to compete in the multicultural beauty space must consider staying up-to-date on category trends and promote that they carry these items in store.

Ors' new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum contain coconut oil, baobab and active protein complex.

Graff*Etch color pencils help artists design people's heads with geometric patterns, sports and company logos, cartoon characters, and famous faces.

The Black Castor Miracle collection is formulated with black castor oil, coconut water, jojoba, tea tree, peppermint, coconut and soybean oils, coconut milk, and shea butter.

As consumer demands merge more retailers are combining their multicultural offerings with traditional brands to create a single spot for all hair care needs.


 

 LAS VEGAS — International HIV/AIDS activist and humanitarian Hydeia Broadbent teamed up with Ampro Industries to spread "A Positive Message" this World AIDS Day, recognized annually on Dec. 1.

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. 

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

Show More