Multicultural

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Multicultural

News and information on multicultural products, merchandising and trends in retail pharmacies.

Dark & Lovely refreshes its look, feel

Dark & Lovely unveiled its refreshed look and feel with a new logo and brand aesthetic.

Tracee Ellis Ross debuts Pattern hair care line

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.

Clear Essence Cosmetics USA unveiled its new Exclusive Skin Care line, which was developed to help meet the skin care needs of people of color, the company said.

Procter & Gamble’s “My Black is Beautiful” platform launched a collection of hair care products exclusively at Sally Beauty stores nationwide and online.

Ors Olive Oil launched the Fix It collection, which contains products that have been specially formulated for wig and weave application.

Retailers who want to compete in the multicultural beauty space must consider staying up-to-date on category trends and promote that they carry these items in store.

Ors' new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum contain coconut oil, baobab and active protein complex.

Graff*Etch color pencils help artists design people's heads with geometric patterns, sports and company logos, cartoon characters, and famous faces.

The Black Castor Miracle collection is formulated with black castor oil, coconut water, jojoba, tea tree, peppermint, coconut and soybean oils, coconut milk, and shea butter.

As consumer demands merge more retailers are combining their multicultural offerings with traditional brands to create a single spot for all hair care needs.

NEW BRUNSWICK, N.J. -- Johnson & Johnson is looking to strengthen its position in hair care by agreeing to acquire Vogue International, a privately held personal care products company, for approximately $3.3 billion in cash.

J&J said the acquisition will include the OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products, the FX line of hair styling products, and the Proganix and Maui Moisture hair care lines.

With so many changes occurring in the ethnic beauty category, Drug Store News spoke with Eddie Jhin, president of Jinny Beauty, about the category's potential and the latest trends.

DSN: Discuss the potential in the multicultural and ethnic business, and why retailers need to do more to reach these shoppers.

At top from left: Judy Ard, VP of HBC, ECRM; Jack Savdie, Vice President of Sales and Albert Savdie, President, Global Beauty Care; Alex Tomas, Area Manager, DSN. At bottom right, from left: Judy Ard, VP of HBC, ECRM; Peter Mulholland, General Manager Australasia at InnovaDerma Aus & NZ Pty Limited, Louise  Ferguson co-founder of SkinnyTan; Alex Tomas, Area Manager, DSN.

CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.

Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

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