Mielle helps textured strands retain moisture via Kalahari Melon, Aloe Vera lineThe collection includes the Deep Hydration Shampoo, 2-Minute Deep Conditioner, Multi-Tasking Leave-In Conditioner, Curl Forming Glaze and Weightless Oil. Keke Palmer joins Creme of Nature as chief brand officerAs chief brand officer, Palmer will serve as a spokesperson and also work with the company consulting on product innovation, packaging evolution and demos. New report shows the potential, reach of Hispanic beauty shopper The Hispanic consumer appears to be more engaged and increasing in buying power, making the community a significant force. Kiss Colors & Care serves as hair sponsor for Theophilio’s NYFW show Celebrity stylist Jawara and his styling team created runway looks for the show. Ari Lennox named Kiss Colors & Care brand partner The brand also shared that it will work with Lennox to spotlight its new Edge Fixer Extreme and Edge Fixer Wax Stick. Mass market retailers are having a multicultural moment Mass market retailers are showcasing brands that reflect America’s diverse population. Issa Rae, Hannah Diop’s Sienna Naturals rolls out to Sephora’s online platform The collection is available for purchase at Sephora.com. Simone Biles named K18 brand ambassador As brand ambassador for K18, Simone Biles will showcase how her hair routine promotes self-expression without sacrificing hair health. Multicultural moment Mass market retailers spotlight brands for America’s diverse population. Rihanna enters hair care space with Fenty Hair Consisting of 9 hair care and styling essentials, Fenty Hair is formulated with clinically tested technology to repair all hair types and textures. 1 2 3 4 5 Next Last