Multicultural

Firstline won the Drug Store News Buyers’ Choice Award for its Evolve Triple Edge Styler and Faith In Nature was a finalist for its Lavender & Geranium Shampoo Bar.

New additions to the Wash Day Delight line include Cream-Serum Moisturizer and Gel-To-Foam Styler in aloe and glycerin and rose water and glycerin.

Curls’ Hair Under There collection features five products designed to nourish hair and scalp during the preinstall and post-takedown treatment of weaves and wigs.

Dark & Lovely’s Blowout collection was designed to provide users with smooth, soft and shiny hair for up to seven days, the company said.

Creme of Nature updated the packaging of its Argan Oil from Morocco collection and launched the #ShineDifferent campaign.

As many know, the COVID-19 pandemic and the racial justice protests — taking place amid larger conversations about better meeting the needs of multicultural consumers — affected everything, including how people shop for their health and beauty care products.

The Pure Honey Scalp Refresh collection contains a blend of pure honey, natural coconut oil, shea butter, aloe and mint.

Young King Hair Care’s products, which contain plant-based and vegan ingredients, are now available in-store and online at Target and Walmart.  

SheaMoisture is kicking off the launch of its Wig & Weave collection with a campaign, starring Cynthia Bailey and Noelle Robinson.

New to Dark & Lovely’s Protective Styles line is the Hair Hydrator, a daily moisturizing scalp and hair mist infused with rice water complex.

Dark & Lovely unveiled its refreshed look and feel with a new logo and brand aesthetic.

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.