Multicultural

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Multicultural

News and information on multicultural products, merchandising and trends in retail pharmacies.

Dark & Lovely refreshes its look, feel

Dark & Lovely unveiled its refreshed look and feel with a new logo and brand aesthetic.

Tracee Ellis Ross debuts Pattern hair care line

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.

Clear Essence Cosmetics USA unveiled its new Exclusive Skin Care line, which was developed to help meet the skin care needs of people of color, the company said.

Procter & Gamble’s “My Black is Beautiful” platform launched a collection of hair care products exclusively at Sally Beauty stores nationwide and online.

Ors Olive Oil launched the Fix It collection, which contains products that have been specially formulated for wig and weave application.

Retailers who want to compete in the multicultural beauty space must consider staying up-to-date on category trends and promote that they carry these items in store.

Ors' new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum contain coconut oil, baobab and active protein complex.

Graff*Etch color pencils help artists design people's heads with geometric patterns, sports and company logos, cartoon characters, and famous faces.

As consumer demands merge more retailers are combining their multicultural offerings with traditional brands to create a single spot for all hair care needs.

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. 

NEW BRUNSWICK, N.J. -- Johnson & Johnson is looking to strengthen its position in hair care by agreeing to acquire Vogue International, a privately held personal care products company, for approximately $3.3 billion in cash.

J&J said the acquisition will include the OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products, the FX line of hair styling products, and the Proganix and Maui Moisture hair care lines.

The Black Castor Miracle collection is formulated with black castor oil, coconut water, jojoba, tea tree, peppermint, coconut and soybean oils, coconut milk, and shea butter.

At top from left: Judy Ard, VP of HBC, ECRM; Jack Savdie, Vice President of Sales and Albert Savdie, President, Global Beauty Care; Alex Tomas, Area Manager, DSN. At bottom right, from left: Judy Ard, VP of HBC, ECRM; Peter Mulholland, General Manager Australasia at InnovaDerma Aus & NZ Pty Limited, Louise  Ferguson co-founder of SkinnyTan; Alex Tomas, Area Manager, DSN.

LOS ANGELES -- Popular skin care brand Neutrogena has created an innovative LED face mask that treats facial acne with just one step, sending therapeutic red and blue wavelengths into the skin at the speed of light.

Neutrogena says its new Light Therapy Acne Mask is the only home LED device that uses this dual-action approach to disrupt the acne cycle and deliver clearer, healthier skin.

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