Multicultural

New to Dark & Lovely’s Protective Styles line is the Hair Hydrator, a daily moisturizing scalp and hair mist infused with rice water complex.

Dark & Lovely unveiled its refreshed look and feel with a new logo and brand aesthetic.

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.

Clear Essence Cosmetics USA unveiled its new Exclusive Skin Care line, which was developed to help meet the skin care needs of people of color, the company said.

Procter & Gamble’s “My Black is Beautiful” platform launched a collection of hair care products exclusively at Sally Beauty stores nationwide and online.

Ors Olive Oil launched the Fix It collection, which contains products that have been specially formulated for wig and weave application.

Retailers who want to compete in the multicultural beauty space must consider staying up-to-date on category trends and promote that they carry these items in store.

Ors' new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum contain coconut oil, baobab and active protein complex.