Creme of Nature unveils #ShineDifferent campaign, packaging redesign
Creme of Nature is rolling out a brand-new campaign and look for one of its popular lines.
The brand launched its #ShineDifferent initiative in correlation with its updated packing design for the Argan Oil from Morocco collection.
Created to provide users with conditioning and nourishment, the Argan Oil from Morocco collection’s formula has remained the same, and it does not contain sulfates, mineral oil or petrolatum, the company said.
With the #ShineDifferent campaign, the brand is looking to spotlight individuals across various platforms who are celebrated and rising stars within their communities.
“For the past 10 years, our Argan Oil From Morocco collection has been a staple in our consumers’ hair regimen and ‘herstory’ to achieve healthy and shiny hair. With a large focus on Black women today, it is the perfect and most appropriate time for us to initiate the #ShineDifferent campaign, a celebration of this signature collection’s renewal and its longevity in the haircare space; along with underscoring ‘hidden figures’ who are shining differently in their respective professions and community,” Jolorie Williams, general manager, Revlon multicultural and contract services said.
In addition, there will be a #ShineDifferent mural, painted by Erica Chisolm, located in Atlanta’s historic Cabbagetown.
“Today, we’re shining different. We’re shining different in the community through our numerous enrichment efforts; such as the “legacy to leadership” HBCU scholarship program. We’re shining different on our retailers’ shelves and at the core; committed to keeping our consumers’ hair shining and healthy,” Williams added.
Creme of Nature will roll out the updated packaging for its Argan Oil from Morocco collection throughout the summer.