Multicultural

  • We are all the New General Market

    In April, Drug Store News and Mack Elevation co-hosted the third annual New General Market Summit. The one-day thought leadership event examined the changing face of the American shopper — driven not only by the growth of multicultural and millennial consumers but also by the influence these consumers are having on all consumers — and how the best brands are able to connect on an emotional level, as well as build community and advocacy with an ever-more diverse consumer.

  • Ready for a bounce: Retailers expect hair care sales to shine in second half

    Retailers expect the second half of 2017 will bring bounce to overlooked categories within hair care, especially styling aids and treatments. While shampoos and conditioners have squeezed out low single-digit gains over the past few years, the styling segment has been flat or down.

  • Beauty app-splosion

    Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.

    (To view the full Beauty Trends Report, click here.)

    L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.

  • These beauty products may be flying off shelves this winter

    NBC's Today show spoke with some of Hollywood's top celebrity beauty experts to get the scoop on the best drug store beauty products to help battle the winter elements.

    The network also highlighted the beauty products in one of its beauty segments and in a feature online.

    The majority of the products can be found at drug and mass retailers.

    To see the list, click here.

     

     

  • Priyanka Chopra is the new ambassador of this beauty brand

    CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.

    Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

  • Coty to launch new marketing strategy for Sally Hansen brand

    NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.

    According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.

  • Ulta to open first store in Manhattan

    Ulta Beauty is opening its first brick-and-mortar location on the Upper East Side in New York City. 

    According to Allure, the new location is at 144 E. 86th St. and is a few blocks away from competitive retailers like Sephora and Bluemercury. 

  • Beauty retailer opens experiential store in New York City

    NEW YORK — French beauty retailer L'Occitane is looking to redefine the beauty shopping experience with the opening of a new Flagship store in the Flatiron District of Manhattan.

    L'Occitane says its new store presents a new shopping model designed for today's consumer, addressing their varying needs for information and immediacy, all the while channeling the rich heritage, natural beauty, and art de vivre of Provence.

  • YouCam teams up with award-winning makeup artist Robin Black

    NEW YORK — Perfect Corp.'s YouCam makeup app is partnering with makeup artist Robin Black to launch an exclusive holiday beauty series. 

    The company says Black will be working in conjunction with Perfect Corp.’s team of Beauty Circle editors and YouCam developers to design original trending looks for users to experience and try on from their mobile devices.

  • Ulta Beauty CEO on company's growth and vision

    The CEO of Ulta, Mary Dillon, talked to "CBS This Morning" to discuss what sets the company apart from others, and announce a new store in New York City.

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