Ors restores over-processed, heat damaged hair

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Ors restores over-processed, heat damaged hair

05/23/2019
Ors Hair Care is growing its portfolio with new additions to its HaiRepair collection.

The two latest launches are formulated to condition, treat and protect textured hair, the Chicago-based company said.

Consumers can now reach for the Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum, which contains coconut oil, baobab and active protein complex to repair over-processed and heat-damaged hair.

“These newest HaiRepair treatments were created to deliver the next level of performance-driven innovation to our consumers,” Nicole Ray Robinson, the marketing category head at Namaste Laboratories, the parent company of the brand said. “Ors has always been committed to creating products that harness the best of nature to optimize hair health. With HaiRepair we start with naturally reparative powerhouse ingredients as the foundation of our formulas. Our newest treatments feature premium-quality, leading-edge hair repair technology to maximize performance—repairing and strengthening strands from within.”

In addition, both new products have been formulated to address to the needs of textured hair and help counteract the damaging effects of daily styling, chemical treatments, excess heat and environmental aggressors, the company said.

“HaiRepair has been an under-the-radar brand that we’re really excited to bring to the forefront. We know that our consumers are seeking fixative hair solutions to eliminate dryness, get rid of damage, and strengthen weak hair. This is the reason for being of our HAIRepair collection and of our newest HaiRepair treatments,” Robinson added.

Ors’ HaiRepair Deep Conditioning + Restoring Treatment Masque is available in a 12-oz. size that retails for $8.99 and a 1.75-oz. size for $1.79. The Restore + Heat Protect Multi-Benefit Serum comes in a 4.3 fl-oz. size that retails for $7.99. Both items can be found alongside the HaiRepair Coconut Oil and Baobab Collection at select Target, Walmart and local beauty supply stores.