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08/05/2021

Dark & Lovely brings life to traditional blowouts

Gisselle Gaitan
Online Editor
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an empty bottle on a table

Dark & Lovely is looking to help blowouts last longer than usual.

To do just that, the brand is rolling out its new Blowout collection, which looks to keep hair from frizzing.

Designed to prevent damage and stop reversion, the collection aims to provide users with 7 days of smooth, soft and shiny tresses.

Products part of the line include:

  • Smoothing Weightless Wash, a color-safe shampoo that cleanses and removes buildup for smith and healthy-looking hair that feels hydrated;
  • Moisture Treat Deep Conditioner, a treatment that moisturizes and provides the care of a hair mask in a quick, rinse-off format;
  • Silky Slip Blow-Dry Cream, a lightweight styling hair cream that easily detangles all curl types for less breakage;
  • Heat Shield Hair Primer Mist, a color-safe and lightweight heat protectant mist that preps and primes hair for styling with less damage; and
  • Shine Gloss Serum Balm, a balm-to-serum formula that provides up to 24-hours of smoothness and frizz control for all curl types and textures.

Dark & Lovely’s Blowout collection is currently available exclusively at Walmart and Walmart.com.

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