Dark & Lovely’s latest initiative is raising awareness of the lack of diversity in the gaming industry and also working to help create new tools for Black gamers to express themselves in virtual worlds.
The line caters to all hair types including chemical, relaxed or transitioning, and aims to help restore strands that are dry or damaged, the brand said.
The beauty brand is rolling out two new products—Edge Fixer Extreme and Scalp Fixer Serum—formulated specifically for people with curly and coily hair textures.