Simone Biles named K18 brand ambassador

A new face is joining the K18 brand ambassador family. 

Professional gymnast Simone Biles has been named the newest face of the brand, and in this role will showcase how her hair routine promotes self-expression without sacrificing hair health, the company said.

“Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible—whether it's a gold medal performance or transforming the future of haircare,” said Suveen Sahib, co-founder and CEO of K18. 

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In addition to working with Biles, K18 also is joining forces with her hairstylist, Jasmine Johnson, who will share a stylist’s perspective on the benefits of the brand’s products—especially for those with textured and hair extensions. 

“I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail,” said Biles. ”The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions. My hairstylist and I have really felt a difference in my hair after using K18 and she’s great about always having their products available to me, especially when I’m traveling or on production shoots.”

Biles’ campaign with the brand will follow her on and off the mat, while encouraging consumers to feel what is possible with K18.