CoverGirl named cosmetics partner of WNBA’s Chicago SkyThe partnership looks to bridge the intersection of sports and beauty. Madison Reed teams up with Paige Bueckers In partnership with the Uconn Women’s basketball star, the hair color company is introducing a limited-edition shade. Degree teams up with USC Basketball star JuJu Watkins on Whole Body Deodorant launch The deodorant brand wants to highlight the launch of its whole body deodorant line at Walmart. Maybelline New York becomes title sponsor of Women’s Lacrosse League The beauty brand also shared that it will serve as the official beauty partner of the league. Dove Men+Care teams up with Marshawn Lynch to promote whole body deodorant range In the first phase of this partnership, the former football star shares his stance on the product range and how it works to protect him everywhere. Celsius partners with baseball star Juan Soto Athlete Juan Soto will serve as a key brand ambassador for the Celsius brand. E.l.f. Cosmetics taps Joey King, Lucien Laviscount for Power Grip Primer campaign The “eyes. lips. face. fandom.” campaign features actors Joey King and Lucien Laviscount starring in a sports-themed video. Six Star Pro Nutrition, WK Kellogg Co launch new protein shake flavor The Six Star 100% Whey Protein Plus Ready-to-Drink beverage is now available in Kellogg's Froot Loops flavor. Hy-Vee offers limited-edition Caitlin Clark basketballs As part of her larger partnership with Wilson, Clark designed two new basketballs for the Inspire Series—the Tribute and the Dreamer. Urban Decay names WNBA star Cameron Brink its new brand ambassador Brink, the No. 2 WNBA draft pick and rising star of the Los Angeles Sparks, is embarking on a multi-year collaboration that aims to empower the next generation of change-makers. 1 2 3 4 5 Next Last
