NYX Professional Makeup teams up with JuJu Watkins to support female athletes
NYX Professional Makeup continues to build its presence in the women’s sports industry by partnering with University of Southern California Women’s Basketball star and 2024 First-Team All-American JuJu Watkins.
Through this partnership, the beauty brand will look to endorse the female college basketball star by featuring Watkins in a variety of national campaigns across its social and digital platforms.
"We are beyond excited to welcome JuJu to the NYX Professional Makeup family," said Yasmin Dastmalchi, general manager of NYX Professional Makeup. "JuJu's spirit, talent, and commitment to excellence makes her a perfect pick for our brand. We can't wait to support her as she uses her voice to further inspire our community and share our core values."
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As a brand ambassador, Watkins will encourage athletes to “Make Them Look” by empowering female athletes' loud, proud and authentic expression, the company shared.
"I am thrilled to partner with NYX Professional Makeup to help further amplify their mission to inspire beauty enthusiasts around the world and embrace their own personal style," said Watkins. "NYX is all about breaking boundaries and celebrating individuality, which resonates deeply with me both as an athlete and as a person. I'm looking forward to working with a brand that embraces creativity and encourages everyone to feel confident in their own skin."
