NYX Professional Makeup brings Buttermelt Blush to life with Gordon Ramsay
NYX Professional Makeup is debuting its new Buttermelt Blush with a delicious twist.
The beauty brand worked with famous chef Gordon Ramsay and daughter Holly on an exclusive cake recipe inspired by the new launch.
Available in 12 shades that blend seamlessly into the skin, the Buttermelt Blush comes in soft matte and glowy finishes. Infused with mango butter, almond butter and shea butter, it offers up to 12 hours of pigmented wear and is fade and transfer-resistant, the brand shared.
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Gordon teamed up with his daughter on a video where she attempted to create a cake based on the blush by humorously making fun of her baking skills and releasing a recipe of his own.
"I never thought I would be part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audiences in a fun and unexpected way," the chef said. "On top of that, working with my daughter was the icing on the cake!"
The Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are found in the new product. The colors in the frosting were also inspired by the 12 different shades offered, the brand shared.
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"What sets NYX apart from other beauty brands is the ability to innovate and collaborate with unexpected partners, like iconic chef Gordon Ramsay," said Denée Pearson, Global President of NYX Professional Makeup. "We connect with our communities by being part of the cultural conversations and breaking the boundaries of traditional beauty and entertainment. Plus, who doesn't love cake?!"
Blushaholics can find the Buttermelt Blush for purchase online and at Ulta Beauty, Target, Walgreens, Walmart, CVS and JCPenney stores.
