Neutrogena enters pre-aging space with Collagen Bank
Neutrogena is catering to the growing needs of consumers looking to proactively prevent their skin from aging.
New from the brand is Collagen Bank, which features its patented micro-peptide technology that is two times smaller than other anti-aging peptides on the market to help penetrate more than 10 layers under the surface of the skin, the company said.
Developed with dermatologists, the product’s formula also looks to tackle five markers critical in preserving the skin’s firming support matrix—elastin, pro-collagen, hyaluronic acid, fibronectin and decorin.
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"Collagen Bank is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare," said Adam Ricciardone, global head of R&D, skin health and beauty at Kenvue. "We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time."
Two products make up the Collagen Bank line, which include:
- Collagen Bank Moisturizer: Featuring bakuchiol, a plant-based alternative to retinol, it helps defend the skin against collagen-damaging aggressors and aids in fighting visible signs of early skin aging; and
- Collagen Bank Broad Spectrum SPF 30 Moisturizer: Formulated to defend against a strong collagen-depleting aggressor, otherwise known as the sun.
Neutrogena exclusively launched the collection on the TikTok shop in July, prior to rolling out across such retailers as Amazon, Ulta Beauty, Walmart and Target, among others.
