Milani Cosmetics’ ‘Face Set. Mind Set.’ campaign features top women athletes

Milani Cosmetics is teaming up with four American athletes to launch its new “Face Set. Mind Set.” campaign. 

Taking part in the initiative are Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu and weightlifting champion Mattie Rogers. 

“This campaign marks Milani’s first-ever partnership with athletes and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka and Mattie and for this launch,” said Mary van Praag, CEO of Milani Cosmetics. “Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular workday and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine or a photo-finish moment.”

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The campaign will celebrate how setting one’s makeup with the brand’s Make It Last Setting Spray can help boost confidence and mentally prepare users for whatever is ahead. 

“This is a golden age for women’s sports across the globe and we couldn’t be more excited to partner with this diverse group of top American athletes at this moment,” said Jeremy Lowenstein, CMO of Milani Cosmetics. “The ‘Face Set. Mind Set.’ campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow. Each of these inspiring champions embodies determination, endurance and confidence and we’re proud to partner with and count them as part of our passionate Milani community.”

Originally launched in 2017, Milani’s Make It Last Original Setting Spray is a lightweight, multitasking spray that is made with moisture-rich glycerin and 2% antioxidant-rich niacinamide to prep, hydrate and set makeup.