Milani Cosmetics’ Fruit Fetish Lip Oil intros new shades

Milani Cosmetics’ popular Fruit Fetish Lip Oil collection is debuting four new shades with a social media campaign focusing on custom recipes and cocktails inspired by the new flavor profiles. 

Through a partnership with TikTok chefs and mixologists, the brand is rolling out a content series, Chef’s Kiss, across social media. 

The new flavor profiles—lychee nectar, honey fig, blackberry agave and coco cacao—feature a non-sticky formula with a hint of color, the brand noted.  

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Featuring such ingredients as fruit extracts and vitamin E, the lip oils also work to nourish and hydrate the lips with a wear that is comfortable, the brand said. 

Retailing for $11.99 each, Milani Cosmetics’ new Fruit Fetish Lip Oils are available for purchase at such retailers as Walgreens, Amazon, Ulta Beauty, Target, Walmart and CVS, among others.