Lawless Beauty’s Cherry Vanilla shade broadens product availability

Lawless Beauty’s viral Cherry Vanilla shade, which originally launched in 2022 in the Forget the Filler Plumping Gloss and Overnight Plumping Mask, is broadening its availability to other products in the brand’s portfolio. 

Cherry Vanilla will now be a shade in the Forget the Filler Lip Plumping Balm Stick family, which also boasts a new formula that is 2,500% more inclusive of shea butter for increased comfort, softness and easy glide, the brand stated. 

“At Lawless Beauty, we believe in giving consumers exactly what they want,” said founder and CEO, Annie Lawless Jacobs. “We know our customers love Cherry Vanilla, so we decided to give them more of it!”

[Read more: Sigma Beauty puckers up with Lip Creams]

Also, the shade will be part of the Queen-Sized Forget the Fuller Plumping Gloss portfolio as well, which is a plumped-up option that is almost double the size of the original gloss. 

“The success of Cherry Vanilla can be attributed to a few key factors,” said Lawless Beauty president, Rachel Shelowitz. “Not only were we able to create a gorgeous shade with the same nurturing benefits Lawless Beauty prides itself on, we were able to tap into a phenomenon our target demographic had been craving: nostalgia. The classic cherry scent brings millennial consumers back to one of their first beauty products ever purchased, in a way that can evolve with their modern makeup and skincare routines.”

The Forget the Filler product line is formulated with Maxi-Lip, a patented natural peptide that helps enhance volume, per the brand. Following the success of the lip products, the brand has expanded the collection into new categories, including skin care, and plans to continue adding new products.

“While we can’t disclose exact details yet, we are thrilled about what's in the pipeline for Lawless this year and beyond,” Jacobs said. “What we can share is that every step forward for our brand is based on expressed consumer needs, and an overarching goal to move the benchmark in beauty. The touchstone of Lawless is to stay true to thoughtful ingredients, and next-level innovation with results you can see, with hope to cultivate a brand that spans generations regardless of fast fads that may distract our competitors.”

[Read more: E.l.f. Cosmetics, Jennifer Coolidge reunite for limited-edition Dirty Pillows collection]

Lawless Beauty’s Queen-Size Forget The Filler Lip-Plumping Line-Smoothing Gloss in Cherry Vanilla retails for $39, Forget The Filler Lip Plumping Line-Smoothing Tinted Balm Stick and Forget The Filler Lip-Plumping Line-Smoothing Gloss in Cherry Vanilla retail for $26, and Forget The Filler Lip-Plumping Mask in Cherry Vanilla retails for $22.

All products are available for purchase online and at Sephora stores.