Six Star Pro Nutrition, WK Kellogg Co launch new protein shake flavor
Six Star Pro Nutrition and WK Kellogg Co are introducing their latest collaboration—the Six Star 100% Whey Protein Plus Ready-to-Drink beverage in Kellogg's Froot Loops cereal flavor.
Launching this month, the Six Star 100% Whey Protein Plus RTD in Kellogg's Froot Loops cereal flavor will be available exclusively at Sam’s Clubs locations throughout the United States.
Six Star has signed a trio of Pro Football Draft prospects to promote the new RTD, including 2024 National Champion Roman Wilson (Michigan), 2022 and 2023 National Champion Ladd McConkey (Georgia), and South Carolina wide receiver Xavier Legette, who will leverage their social media and press appearances to generate buzz for the collaboration. The Toucan Sam character will be the on-package face of the new Six Star and Kellogg's 100% Whey Protein Plus RTD.
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The Six Star and Kellogg's RTD carries 30 g of protein per serving.
“Exercising should be fun and enjoyable just like your nutrition,” said Tim Toll, CEO of Iovate Health Sciences, the parent company of Six Star Pro Nutrition. “Embracing a routine can be rewarding, and with our new RTD protein shake, integrating nutrition into your daily life has never been easier. The introduction of this innovative product ensures that maintaining a healthy lifestyle is not only convenient but also affordable, aligning with our commitment to providing top-notch nutrition accessible to all, just like the rest of the Six Star product line."
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Six Star products are available nationwide at Sam’s Club, Walmart, Walgreens, Amazon and other retailers.
This partnership was brokered by Beanstalk, WK Kellogg Co’s exclusive licensing agency for food and beverage.