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Thomas’, WK Kellogg come together on Froot Loops Mini Bagels

The limited-time offering features the sweet crunchiness of Froot Loops cereal flavor with the classic textures of a bagel, the companies shared.
Gisselle
Thomas’ Froot Loops Mini Bagels

Breakfast just got a whole lot sweeter. 

Thomas’, best known for its English muffins and bagels, is teaming up with WK Kellogg on the Froot Loops Mini Bagels. 

“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” said Jinder Bhogal, senior brand manager for Thomas’. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can't wait for fans of both Thomas’ and Froot Loops to fall in love with our new Mini Bagel offering!”

Available through Oct. 10, the limited-time offering features the sweet crunchiness of Froot Loops cereal flavor with the classic textures of a bagel, the companies shared. 

[Read more: Hellmann’s Mayonnaise, athlete Will Levis launch condiment-inspired parfum]

“Breakfast is a treasured occasion that our brands were built on and we're thrilled to partner with Thomas’ to bring this exciting innovation to the space,” said Ryan Versfeld, director of brand marketing at WK Kellogg. “By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors.”

Shoppers can pick up a bag of Thomas’ Froot Loops Mini Bagels at retailers nationwide—including Walmart and Kroger—for a suggested retail price of $5.49.

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