Kit Kat, Reese’s embrace Halloween spirit with seasonal launches

Halloween may still be a few months away but Hershey brands Kit Kat and Reese’s are getting into the spirit with some spooky launches. 

New from Kit Kat is Ghost Toast, which features its classic wafers wrapped in a cinnamon toast flavored crème. 

Reese’s is rolling out its Werewolf Tracks, which contain a vanilla-flavored crème, milk chocolate and peanut butter. 

[Read more: Oreo debuts limited-edition mint chip flavor]

Other limited-time launches from the company include Hershey’s Milk Chocolate Harry Potter Bar Snack Size, which will have the Hogwarts houses engraved, and the Twizzlers Ghosts that come in the fun shape. 

“Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season,” said Heather Seamans, senior manager fall marketing at The Hershey Company. “This year, with Kit Kat Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both!”

The new launches will be available wherever the brand’s products are sold for a limited time.