Sprinkles enters CPG category with chocolate bar launch at Walmart
Sprinkles has broadened beyond its synonymous cupcakes with the launch of its first product at retailers.
The brand is introducing consumers to its new Chocolate Bars and Mini Chocolates, which can be found at more than 4,000 Walmart locations.
“Sprinkles is known for its decadent cupcakes and iconic flavors, so translating that experience into the chocolate category with Walmart, the largest retailer in the world, is beyond exciting,” said Dan Mesches, CEO of Sprinkles. “There is nothing like what Sprinkles is offering in the candy aisle and we are here to disrupt what it means to indulge in the snacking space.”
[Read more: Starbucks broadens at-home coffee lineup]
Available in three flavors, Sprinkles’ Chocolate Bar varieties include:
- Red Velvet: Featuring milk chocolate that is filled with a cream cheese frosting flavored filling;
- Salted Caramel: Made with milk chocolate that is filled with a salted caramel frosting flavored filling; and
- Sprinkle: White chocolate that is loaded with rainbow sprinkles and milk chocolate.
In addition, the Mini Chocolates come in red velvet and salted caramel flavors.
“We innovated a premium chocolate line that is completely new, fresh and accessible to shoppers nationwide. We love seeing the Sprinkles brand alongside everyday products to bring something new and unexpected to satisfy consumers' cravings with Sprinkles Chocolate Bars and Minis,” said Ashley Rogers, president and CEO of Sprinkles CPG.
[Read more: Lindt Lindor rolls out plant-based version of truffles]
Four individually wrapped chocolate bars retail for $3.49 and the mini assorted package carries an SRP of $5.98.
