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News and information on consumables merchandising and trends in the retail pharmacy.

Pop-Tarts, Jonathan Van Ness partner on ad

The brand is teaming up with “Queer Eye’s” Jonathan Van Ness on a Pop-Tarts Pretzel ad.

Ruffles, NBA All-Star Anthony Davis partner on custom potato chip

Ruffles’ lime and jalapeño chips are packaged in three limited-edition designs that were created in collaboration with Anthony Davis

To highlight the launch of Twix Cookies and Creme bar, the brand partnered with the Shoe Surgeon on custom sneakers that replicate the bar's color scheme.

Honey Bunches of Oats’ frosted cereal contains frosted oat flakes and granola bunches.

Alden’s Organic Dairy Free line includes seven flavors and two sammies, the company said.

Kroger’s Simple Truth Emerge: Plant Based Fresh Meats collection features patties and grinds that grinds offer the same taste, texture and sizzle on the grill or pan as beef, the company said.

Fairlife’s creamers are available in four flavors — hazelnut, caramel, vanilla and sweet cream.

Siggi’s kids yogurt pouches come in strawberry and banana and blueberry varieties.

Truly Lemonade Hard Seltzer is available in four flavors — original lemonade, black cherry lemonade, mango lemonade and strawberry lemonade.

Tazo’s zen, awake and passion flavors are hitting retail shelves nationwide in single- and multi-serve bottles.

Mtn Dew Zero Sugar contains its well-known flavor minus the sugar, the company said.

Cheetos Popcorn is available in cheddar and flamin’ hot varieties.

Doritos is launching new Flamin’ Hot Limon chips and enhancing the flavor of its Cool Ranch chips.

The “Possibly the Best Yogurt in the World” campaign features the Greek god of war, Ares, interviewing for a job at Oikos Greek Yogurt.

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