Celsius partners with baseball star Juan Soto

Lifestyle energy drink Celsius is teaming up with baseball star Juan Soto. 

Soto will serve as a key brand ambassador for the brand, emphasizing the company’s mission which calls on consumers to embrace an active and fit lifestyle while also chasing their passions with energy and dedication. 

“I’m thrilled to join Team Celsius, a brand that aligns with my values and has a premium product that continues to support my personal performance and wellness,” said Juan Soto. “Together, we can motivate and inspire individuals to push their limits and Live Fit. I can’t wait to share my journey with fans and show them how Celsius can help them achieve their goals.”

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In addition, Celsius and Soto will work on creating opportunities to engage with fans, as well as help foster a sense of community and deepening connections with consumers, the company shared. 

“Juan Soto embodies the Celsius spirit and lifestyle—he’s driven, passionate, and dedicated to achieving peak performance, both on and off the field,” said Kyle Watson, CMO of Celsius. “We are incredibly excited to welcome Juan to the Celsius family and introduce Celsius to new generations of baseball fans in 2025 and beyond.”