Rihanna enters hair care space with Fenty Hair
Rihanna is looking to revolutionize the hair care space with the formal launch of her Fenty Hair line of products.
Consisting of 9 hair care and styling essentials, the collection is formulated with clinically tested technology to repair strands at every step, no matter the hair type or texture.
To cater to various hair types, Fenty Hair created Replenicore-5. This complex can be found in every one of its products and contains a blend of amino acids, proteins and antioxidants to repair, strengthen, hydrate, smooth and protect strands.
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“Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” said Rihanna.
Also found in Replenicore-5 is Barbados gooseberry, upcycled jackfruit extract, hydrolyzed vegetable protein and green tea extracts, which have nutrients that fortify and promote healthy hair, the brand said.
The full Fenty Hair lineup includes:
- The Rich One Moisture Repair Shampoo: Made to cleanse strands, its Replenicore-5 proteins, alongside amino acids and antioxidants help repair slit ends and reduce breakage without weighing down hair;
- The Rich One Moisture Repair Conditioner: Featuring reparative, de-frizzing and conditioning benefits, it also aims to reduce breakage and split ends while also leaving hair smoother;
- The Richer One Moisture Repair Deep Conditioner: A moisturizing conditioner that melts into dry and damaged hair for faster conditioning and less product usage;
- The Comeback Kid Instant Damage Repair Treatment: Powered by Replenicore-5 and bond-building technology, it supports damaged keratin structures and strengthens hair leaving a healthier, moisturized and softer appearance;
- The Protective Type 5-in-1 Heat Protectant Styler: Made to be used before blow drying, silk pressing or diffusing, it protects against the heat of 450 degrees Fahrenheit, and also smoothens, defrizzes and detangles strands;
- The Homecurl Curl-Defining Cream: Formulated to give hair a soft, touchable bounce, it also protects against split ends due to Replenicore-5;
- The Gelly Type Strong Hold Gel: A high-performance strong hold gel that gives control and is powered by Replenicore-5 proteins and amino acids to help repair split ends;
- The Controlling Type Hair-Thickening Edge Control Gel: Made to lay, smooth and lock hairs into place without flaking or building up, it also contains Replenicore-5 amino acids, proteins and antioxidants for split-end repair; and
- The Sidestick 3-in-1 Edge Styling Tool: Featuring a vegan bristled brush, comb and precision chrome tip, it works to smooth strands and tame flyaways.
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Fenty Hair is clinically tested, vegan, sulfate-free, silicone-free, DEA-free, gluten-free and cruelty-free, and is available for purchase online.
