Kiss Colors & Care serves as hair sponsor for Theophilio’s NYFW show

Kiss Colors & Care exclusively partnered with fashion brand Theophilio for its New York Fashion Week show, which took place on Sept. 9 at the Georgia Room. 

Celebrity stylist Jawara and his styling team created runway looks for the show, utilizing products from the brand, as well as celebrating the diversity of textured hair, the brand shared. 

“We are excited to partner with Theophilio, a brand that embodies creativity and expression, to showcase our products in such an impactful way. This collaboration goes beyond just fashion and beauty—it’s about empowering self-expression, celebrating diversity, and fostering a more inclusive industry,” said Jennifer Clark, director of marketing. “Through this partnership, we’re proud to highlight the versatility and beauty of textured hair while supporting our mission to elevate and empower Black designers like Edvin Thompson and their creative visions.” 

In addition, the brand also had a strong presence at Theophilio's after-party, sponsoring and activating key areas, including a bathroom activation where guests and VVIPs could access various Kiss Colors & Care products.