La Roche-Posay served as skincare sponsor of Christian Cowan’s SS25 NYFW show
La Roche-Posay took on New York Fashion Week as the official skincare sponsor of Christian Cowan’s Spring/Summer 2025 show.
The show, which was presented at the Blade East tarmac in New York City, featured a dramatic backdrop of the East River and Queens skyline, and included hues of silver, black and cobalt blue.
Backstage at the show, La Roche-Posay worked with board-certified dermatologist Dr. Angelo Landriscina, who applied a personalized skin prep routine that was tailored to each model's individual skin type and concern.
[Read more: La Roche-Posay launches immersive ‘Shades’ experience in New York]
Among the products featured in the backstage prep were the Lipikar AP+M Triple Repair Body Moisturizer, 10% Pure Vitamin C Serum, Toleriane Double Repair Face Moisturizer, Anthlios UV Hydra Hydrating Face Sunscreen SPF 50, Thermal Spring Water Face Mist and La Roche-Posay Micellar Water Ultra.
