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La Roche-Posay expands Effaclar line with new serum

7/6/2011

NEW YORK — When it comes to skin care, women no longer have to make a choice between treating acne blemishes with a product that has no anti-aging benefits or treating the signs of aging with a product that may clog pores and lead to breakouts. Enter Effaclar Serum Pore-Refining/Anti-Wrinkle Serum from La Roche-Posay.


Effaclar Serum Pore-Refining/Anti-Wrinkle Serum promises to offer a no-compromise solution for adults looking to treat these concerns, including oily skin, enlarged pores and uneven skin tone and texture. The formula is clinically proven to reduce the number of dilated pores, improve radiance and decrease the intensity of wrinkles in four weeks, according to the manufacturer.


The ultra-fluid, fast-absorbing serum exfoliates the skin at three levels of the epidermis — from the deepest layer to the intermediary layer to the stratum corneum, or top layer — resulting in the tightening of pores, an improvement in the appearance of wrinkles and an overall boost in skin radiance.


Effaclar Serum Pore Refining/Anti-Wrinkle Serum is noncomedogenic, paraben-free and dermatologist-tested, even on sensitive skin. It is suitable for use on the entire face in the evening.


Effaclar Serum Pore-Refining/Anti-Wrinkle Serum from La Roche-Posay has a suggested retail price of $39.95 and can be purchased at select physicians' offices, select CVS/pharmacy stores, CVS.com, select Walgreens and Duane Reade locations, beginning in July.

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