Vaseline launches Pro VitaB3 Serum-Burst Lotion alongside Olympian Jordan Chiles
Vaseline is addressing a common barrier to body lotion—greasiness—with its new Pro VitaB3 Serum-Burst Lotion.
To spread the news about the launch, the brand announced a partnership with two-time Olympian Jordan Chiles, who is now a brand ambassador for Vaseline.
“I’m so excited to partner with Vaseline to share my favorite new must-have with the world,” said Chiles. “Ive been a fan of Vaseline for years, and as a gymnast, my skin goes through a lot during rigorous training and competitions. I need a lotion that provides deep hydration without the greasiness, so it won’t interfere with my performance or cause any slipping. Vaseline Pro VitaB3 Serum-Burst Lotion is truly my go to! It absorbs instantly, leaves my skin feeling smooth and radiant, with no oily residue. The serum formula not only keeps me hydrated and comfortable but also enhances my skin’s natural glow, which is essential whether I'm competing or stepping into the spotlight.”
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Featuring a serum-burst format, the new Pro VitaB3 Serum-Burst Lotion transforms into water droplets upon application, absorbing instantly into the skin to leave behind a soft-velvet and non-greasy finish.
“For generations, Vaseline has been the trusted go-to product for healing dry skin, and as a brand, we recognize the demand for premium products that match the effectiveness of face care,” said Yoni Klein, head of skincare at Unilever North America. “Vaseline Pro VitaB3 Serum-Burst Lotion not only provides advanced beauty benefits, but redefines hydration with an advanced sensorial experience, underscoring our commitment to delivering the best skincare products for every consumer.”
It's available in two variants: Supple and Soft, which contains a fruity and floral scent with notes of red berries, muguet and vanilla; and Luminous Glow, which has a citrusy and floral fragrance with notes of cedarwood and musk. Each is dermatologist-tested, paraben-free and non-greasy, the company said.
Consumers can find Vaseline’s new Pro VitaB3 Serum-Burst Lotion at Amazon and Walgreens for an SRP of $7.99.
