Vaseline is catering to the skin care concerns of Black and Brown skin with its new Radiant X body care line.
The new line features ingredients typically used on products for the face and targets such needs as moisture imbalance, dark spots and uneven skin tone.
“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, president of beauty and wellbeing at Unilever North America. “This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”
[Read more: Vaseline’s ‘Equitable Skincare for All’ initiative highlights skin health inequities]
The lotion contains 1% niacinamide to aid in reducing dark skin spots and also features Unilever’s proprietary ultra-hydrating lipids to help skin replenish its own ceramides, the brand said.
Products part of the collection include:
- Even Tone Nourishing Body Lotion: A non-greasy and fast-absorbing lotion that contains 1% niacinamide to help reduce dark spots and even skin tone;
- Deep Nourishment Body Cream: Made with shea butter to provide 72 hours of moisturization, it leaves skin feeling soft, smooth and radiant;
- Replenishing Hydrating Body Oil: A quick-absorbing and non-sticky body oil that features 1% lipids to soften and revive dull skin; and
- Deep Nourishment Hand Butter: Featuring shea butter, it moisturizes skin without leaving behind a greasy feeling.
[Read more: Vaseline nourishes dry skin with Intensive Care lotions]
Consumers can find Vaseline’s Radiant X collection available at food, drug and mass retailers nationwide.