Vaseline is catering to the skin care concerns of Black and Brown skin with its new Radiant X body care line.
The new line features ingredients typically used on products for the face and targets such needs as moisture imbalance, dark spots and uneven skin tone.
“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, president of beauty and wellbeing at Unilever North America. “This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”