Issa Rae, Hannah Diop’s Sienna Naturals rolls out to Sephora’s online platform
A new hair care brand, founded by some major star power, is now available on Sephora.com.
Sienna Naturals, co-founded by Hannah Diop and Issa Rae, offers clean and innovative plant-powered products that help address the needs of textured hair types.
"We are excited to partner with Sephora to make Sienna Naturals even more accessible for consumers," said Hannah Diop, CEO and co-founder of Sienna Naturals. "Our mission is to empower everyone to embrace their natural hair with products that not only perform but also prioritize the health of our customers."
[Read more: Dyson releases Supersonic Natural hair dryer]
Crafted with more than 20 active plant-based ingredients, the line offers solutions for all steps of the hair care journey, including cleansing, conditioning, styling and scalp treatments.
“From the start, Hannah and I have championed clean, effective ingredients that prioritize the well-being of textured hair,” Rae said. “We're excited to continue to build on our relationship with Sephora to empower everyone to embrace their natural selves with products that are rooted in real, intentional care."
The full collection includes the following products:
- Hydrating H.A.P.I Shampoo: A plant-based shampoo for healthier hair and scalp that hydrates, detangles and removes product buildup without stripping hair;
- H.A.P.I Hydrating & Frizz Control Untangled Conditioner: A plant-based, antioxidant-rich multivitamin conditioner that moisturizes and detangle while protecting, softening and smoothing;
- Dew Magic Hydrating Anti-Frizz Leave-In Conditioner: A plant-based leave-in to smooth, hydrate, soften and strengthen without leaving a filmy trace;
- Plant Power Damage Repair Strengthening Hair Mask: A plant-based protein mask to care for damage hair, and boost elasticity, shine, and hydration while keeping frizz and UV damage away;
- Curl-Enhancing Dream Hair Curl Cream: A plant-based curl cream with high humidity resistance and a multi-day hold for curls that bounce back;
- Curl-Enhancing Dream Curl Hair Mousse: A multi-benefit, plant-based mousse that provides definition, gloss, and smoothing while protecting from humidity, heat damage and color fading;
- Mini Hydrating and Detangling Hair Ritual Set: A set for all hair textures featuring the H.A.P.I. Shampoo, Untangled Conditioner and Dew Magic Leave-In Conditioner;
- Mini Damage Repair Strengthening Hair Ritual Set: A set for all hair textures that includes the H.A.P.I. Shampoo, Plant Power Repair Mask and Dew Magic Leave-In Conditioner;
- Daily Elixir Scalp Treatment Oil: A plant-based, multipurpose hair and scalp oil to relieve itchy, sensitive, flaky scalps and kto eep hair fresh between wash days;
- Lock & Seal Hair Oil Split End Treatment: A plant-based, anti-breakage bonding oil that cares for split ends and smooths down damaged cuticles for up to five washes; and
- Curl Elixir Anti-Frizz Leave-In Conditioning Spray: A multi-benefit, plant-based mousse that provides definition, gloss, and smoothing while protecting from humidity, heat damage and color fading.
[Read more: Verb reformulates Curl Collection]
Sienna Naturals works to ensure that all formulations are free from harsh chemicals and toxins, supporting both hair health and environmental sustainability, the company shared.
