Ari Lennox named Kiss Colors & Care brand partner

Textured hair care brand Kiss Colors & Care has named Grammy-nominated singer Ari Lennox its newest brand partner. 

Following the announcement, the brand also shared that it will work with Lennox to spotlight its new Edge Fixer Extreme and the Edge Fixer Wax Stick. 

“I am excited to partner with Kiss Colors & Care, a brand that truly understands and meets the unique needs of textured hair," Lennox said. "Representation and diversity in beauty are incredibly important to me, especially since Black women are often overlooked in the industry. Kiss Colors & Care celebrates self-expression and creativity, and I believe everyone should feel empowered to be their true selves. Through this collaboration, I'm eager to celebrate natural beauty and inspire others to embrace their own with confidence.”

[Read more: Mass market retailers are having a multicultural moment]

The partnership with Lennox underscores the brand’s commitment to providing hair care and styling solutions tailored to the needs of textured hair, the company said. 

“We are proud to welcome Ari Lennox as Kiss Colors & Care’s newest partner as our brand continues to celebrate the diversity and versatility of textured hair. Known for her soulful music and natural beauty, Ari Lennox embodies the spirit of authenticity and self-expression that Kiss Colors & Care champions,” said Jennifer Clark, director of marketing. “We take pride in offering tools that empower our customers to nurture and style their hair with confidence. Together, we aim to inspire women of color to embrace their individuality and express themselves unapologetically through their unique style.”