Kiss Colors & Care unveils styling solutions for textured tresses

The beauty brand is rolling out two new products—Edge Fixer Extreme and Scalp Fixer Serum—formulated specifically for people with curly and coily hair textures.
Gisselle

Kiss Colors & Care is rolling out two new launches—Edge Fixer Extreme and Scalp Fixer Serum—formulated specifically for people with curly and coily hair textures. 

“At Kiss Colors & Care, we believe in empowering individuals to express themselves through their hair journey by arming them with the tools to style their hair confidently. We are thrilled to launch these products in drug stores, increasing our customers’ accessibility to affordable hair care solutions aimed at addressing common hair concerns,” said Jennifer Clark, director of marketing. 

The Edge Fixer Extreme, designed for 4C hair, provides styling support as an extreme hold gel that caters to those with sensitive scalps. Available in a scented and fragrance-free option, it retails for $8.99 and is available at select Walmart and CVS Pharmacy stores. 

[Read more: Cantu Beauty brand ambassador Skai Jackson helps launch reformulated products]

 

On the other hand, the Scalp Fixer Serum is a protective product that is designed to help alleviate stresses placed on the scalp. Designed to be used as a weekly treatment that can help revitalize both the roots and scalp, it contains ingredients like rosemary leaf, peppermint oil, biotin and niacinamide, among others. Retailing for $12.99, the product is available exclusively at select Walmart stores. 

“We recognize the diverse needs of our consumers, especially those with 4C hair types, and we are proud to offer them a product that meets their styling needs. With our Edge Fixer Extreme and Scalp Fixer Serum, individuals can style and care for their hair with confidence, knowing that these products deliver exceptional results without compromise,” said Clark. 

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