Coty tackles restrictive beauty ideals, definitions in cross-industry panel
Coty recently hosted a cross-industry panel discussion focused on the ongoing topic of restrictive beauty ideals and definitions.
This roundtable, part of the company’s #UndefineBeauty campaign, focused on debunking several beauty myths, as well as offering perspectives on neuroscience, art, social media, sociology and mental health.
The focus of the discussion was to highlight the need to drive change within the beauty space, the company noted.
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“As a beauty company, we recognize our responsibility to reflect a diverse vision of beauty,” said Sue Nabi, Coty CEO. “Our ongoing commitment to this campaign, including our latest roundtable discussion, underscore our resolve to create beauty for everyone. Our goal is to help each person feel their most beautiful self.”
In 2023 Coty launched its #UndefineBeauty campaign with an open letter to major English dictionaries, calling for an update on the current definition of beauty.
The sentence “she was considered a great beauty in her youth” is often cited in dictionaries to illustrate the concept; the #UndefineBeauty campaign considers examples like these limiting and exclusive. To date, there has been no response from the dictionary publishers, and Coty is calling on them once more to change the definition to reflect today’s society, the company shared.
